Brent Shoji, MBA
A talented business-development executive with a diverse professional background, Brent Shoji currently heads business development and operations at TRAFFIK, a leading Orange County based advertising agency. Additionally, Brent is an adjunct professor at Irvine Valley College where he teaches business strategy and business planning. Possessing a history with both non- and for-profit business models, as well as hands-on experience on both the agency and client sides in the education, financial, government and healthcare industries, Brent has a broad understanding of today’s divergent marketing needs.
As director of business development for TRAFFIK, Brent is responsible for maintaining the company’s account growth and expansion into new markets, tasks that he achieves by utilizing his strengths in networking and relationship building. In addition, Brent is involved in day-to-day decision-making, helping to brainstorm new ideas and solutions that can generate improved ROI for TRAFFIK’s client base.
Brent’s passion for mentoring and helping others to succeed led him onto his current professional path. A people-friendly discipline like business development is ideally suited for his outgoing personality, as it allows him to focus on creating new bonds and nurturing established relationships.
Prior to arriving at TRAFFIK, Brent served as vice president of marketing and business development at MMi Direct Mail Advertising, where he served as director and officer for the company’s direct-mail tracking division. Brent was also an account director at Burton, Livingstone & Kirk, where he had a hands-on role in analytics, brand positioning and creating marketing plans and direct-response campaigns for his stable of clients.
Brent is a mentor at Chapman University, where he also earned both his BA and MBA degrees with an emphasis in marketing. Brent is currently a board member of the Advertising Production Association of Orange County, an executive in residence committee member for the Leatherby Center Entrepreneurship and Business Ethics, and previously involved in Chapman’s Alumni board of directors, Big Brothers Big Sisters of Orange County and the YMCA . When not working, Brent can be found fiddling with the latest apps on his iPhone and spending time with his loving family.